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Mission Statement

COMPANY DESCRIPTION

Rekdi Panipuri Ltd, located on Ealing Road, Wembley, is a thriving Indian vegetarian takeaway that has been in operation for the past 7-8 months. Under the astute leadership of the CEO and owner, the company has achieved an impressive annual turnover of approximately £1.2 million. The company envisions expanding its footprint by establishing 5-10 new outlets in strategic locations across the UK. This ambitious growth plan necessitates securing investments and loans, making a compelling business plan imperative. Rekdi Panipuri Ltd specializes in offering a wide variety of authentic Indian vegetarian dishes, boasting an extensive menu of 105 items. The business has identified a unique niche in the market, as there are only a few Indian vegetarian takeaways that offer such diversity. With a focus on affordability and a volume-based business model, Rekdi Panipuri Ltd has quickly garnered a loyal customer base.

The company's financial performance demonstrates its potential for growth and profitability. In its first 7 months of operation, Rekdi Panipuri Ltd achieved a monthly turnover ranging from £75,000 to £120,000. The cost of production is efficiently managed, with 20% allocated to raw materials, 13% to employee salaries (supporting a workforce of 7 employees), and 20% covering other operational expenses. The primary expenses include rent, rates, utilities, and miscellaneous operational costs, which account for 50% of the total expenditure. One-time investments of £80,000 were made to set up cooking equipment and furnish the outlets. This initial investment has proven to be a sound decision, as it has facilitated the rapid growth and high-quality service that Rekdi Panipuri Ltd is known for. The business maintains a healthy profit margin of 30% to 40% on turnover after deducting all expenses and VAT. This demonstrates the potential for substantial profitability, which is expected to grow by 30% annually. The expected profit margin on cost is an impressive 150%, further highlighting the company's financial stability. While Rekdi Panipuri Ltd currently does not have a dedicated website, it has established a notable presence on Google. However, the company recognizes the importance of an online platform and plans to invest £1,000 in developing a website or app to enhance customer engagement and streamline operations.

Rekdi Panipuri Ltd's primary objective is to establish itself as a prominent and trusted chain of Indian vegetarian takeaways in the UK. The envisioned expansion, with the opening of 5-10 new outlets, aligns with this goal. The company seeks investments, loans, and potential working partners to fund this expansion and solidify its position in the market. Rekdi Panipuri Ltd, has emerged as a promising player in the Indian vegetarian takeaway industry. With impressive financial performance, a diverse menu, and ambitious plans for growth, the company is well-positioned to capitalize on its success. A robust business plan will be essential in attracting investors and securing the necessary funding to bring this vision to fruition. Rekdi Panipuri Ltd aspires to become the go-to destination for Indian vegetarian cuisine in the UK, filling a unique gap in the market with its exceptional offerings and commitment to quality.

Vision Statement

Rekdi Panipuri Ltd envisions becoming the premier chain of Indian vegetarian takeaways in the United Kingdom, celebrated for our authentic flavors, diverse menu, and unwavering commitment to quality. We aspire to be the go-to destination for patrons seeking a delightful culinary experience that transcends cultural boundaries. Our vision is to create a nationwide network of outlets, each exuding the essence of Indian cuisine, while maintaining affordability and accessibility for all. Mission Statement

Rekdi Panipuri Ltd's mission is to emerge as a prominent and trusted chain of Indian vegetarian takeaways in the United Kingdom. We are dedicated to providing a diverse array of authentic and affordable culinary experiences that delight our customers. With a strategic expansion plan to establish 5-10 new outlets across the UK, our mission is to bridge the gap in the market for high-quality Indian vegetarian cuisine. We are committed to maintaining financial stability and upholding the highest standards of culinary excellence as we strive to become the foremost destination for those seeking exceptional vegetarian dining experiences.

Product Offering

Appetizers:

● Panipuri/Golgappa: Hollow crispy shells filled with spicy potato mixture and tangy tamarind water.

● Bhel Puri: A savory snack made from puffed rice, vegetables, and chutneys.

● Pav Bhaji: A flavorful mashed vegetable curry served with buttered buns.

● Samosa: Deep-fried pastries filled with spiced potatoes and peas.

● Dahi Puri: Similar to panipuri but filled with yogurt, chutneys, and spices.

● Aloo Tikki: Pan-fried potato patties served with chutneys.

● Pakoras: Assorted fritters made from gram flour and vegetables.

Main Course:

  • Paneer Tikka: Grilled cottage cheese cubes marinated in spices.
  • Chole Bhature: Spicy chickpea curry served with deep-fried bread.
  • Tandoori Roti/Naan: Oven-baked flatbreads.
  • Dal Makhani: Creamy black lentil curry.
  • Jeera Rice: Fragrant cumin-flavored rice.
  • Vegetable Biryani: Aromatic rice dish with mixed vegetables and spices.

Curries and Gravies:

  • Palak Paneer: Cottage cheese in a creamy spinach sauce.
  • Aloo Gobi: Potato and cauliflower curry.
  • Mushroom Masala: Spiced mushroom curry.
  • Bhindi Masala: Okra cooked with spices and tomatoes.
  • Malai Kofta: Fried vegetable dumplings in a rich creamy sauce.

Desserts:

  • Gulab Jamun: Deep-fried milk dumplings in sugar syrup.
  • Rasgulla: Spongy cheese balls in sugar syrup.
  • Kheer: Rice pudding garnished with nuts and saffron.
  • Jalebi: Spiral-shaped sweet fried in syrup.

Dosa and Idli:

  • Masala Dosa: Thin rice crepes filled with spiced potato mixture.
  • Plain Dosa: Crispy rice crepes served with coconut chutney.
  • Idli: Steamed rice cakes served with sambar and coconut chutney.

Beverages:

  • Mango Lassi: A yogurt-based mango smoothie.
  • Masala Chai: Spiced Indian tea.
  • Fresh Fruit Juices: Various fruit juices to complement your meal. Specialty Items:

Rekdi Special Thali:

  • A platter featuring a selection of our best dishes.
    Indian Street Food Combos: Customizable combos with a choice of appetizers and main courses.

Goals:

  • Expansion: Rekdi Panipuri Ltd aims to expand its presence by opening 5-10 new outlets across strategic locations in the UK within the next two years.
  • Market Leadership: The company aspires to establish itself as the leading chain of Indian vegetarian takeaways in the UK, known for its diverse menu and culinary excellence.
  • Financial Growth: Achieve an annual turnover of £5 million within the next five years, reflecting a substantial increase from the current turnover of £1.2 million.
  • Customer Satisfaction: Maintain a high level of customer satisfaction through exceptional service, quality food, and consistent positive feedback. Values
  • Quality: Rekdi Panipuri Ltd is committed to providing high-quality, authentic Indian vegetarian cuisine to its customers, ensuring every dish reflects the rich flavors of India.
  • Inclusivity: Embracing diversity, both in our team and customer base, and creating a welcoming environment that respects and appreciates cultural differences.
  • Sustainability: Operating in an environmentally responsible manner by minimizing waste and promoting sustainable practices in our operations.
  • Customer-Centric: Placing the needs and preferences of our customers at the forefront of our decision-making, continuously improving to meet and exceed their expectations. Competitive Advantage
  • Diverse Menu: Our extensive menu of 105 authentic Indian vegetarian dishes sets us apart from competitors, catering to a wide range of tastes and preferences.
  • Quality Ingredients: We source the finest ingredients to ensure the authenticity and quality of our dishes, leading to superior taste and customer satisfaction.
  • Affordability: Our commitment to offering high-quality food at affordable prices attracts a broad customer base.
  • Customer Engagement: We plan to develop a user-friendly website and app, enhancing our digital presence and providing customers with convenient ordering options.
  • Innovation: Continual menu innovation and adaptation to evolving customer tastes and preferences keep us ahead in the market. Objectives
  • Short-Term Objective (1 year): Open three new outlets in strategically chosen locations and achieve a 20% increase in annual turnover, reaching £1.44 million.
  • Medium-Term Objective (2-3 years): Establish a total of seven new outlets, expand the digital presence with a user-friendly website and app, and achieve an annual turnover of £3 million.
  • Long-Term Objective (5 years): Successfully open 10 new outlets, attain an annual turnover of £5 million, and solidify Rekdi Panipuri Ltd as the top chain for Indian vegetarian takeaways in the UK.
  • Customer Satisfaction Objective: Maintain a minimum customer satisfaction rating of 4.5 out of 5, based on customer feedback and reviews.
  • Sustainability Objective: Implement sustainable practices such as reducing single-use plastics, optimizing energy use, and minimizing food waste by 20% within the next three years.

MARKETING AND SALES STRATEGIES

  • 1 Digital Marketing:

    Website and Mobile App: Develop a user-friendly website and mobile app that enables customers to browse the menu, place orders, and track deliveries efficiently. Ensure the platform is responsive and optimized for mobile devices. Social Media Presence: Maintain active profiles on social media platforms like Facebook, Instagram, and Twitter. Share visually appealing content, engage with followers, and promote special offers and events. Email Marketing: Build an email subscriber list and send regular newsletters featuring menu updates, promotions, and exclusive discounts to retain customer engagement.

  • 2. Search Engine Optimization (SEO):

    Optimize website content with relevant keywords to improve its visibility on search engines. This helps potential customers discover your business when searching for Indian vegetarian takeaways.

  • 3. Online Advertising:

    Invest in online advertising through platforms like Google Ads and social media advertising to reach a broader audience and promote seasonal specials and discounts.

  • 4. Loyalty Programs:

    Implement a loyalty program that rewards repeat customers with discounts, free items, or exclusive offers. Loyalty programs encourage customer retention and repeat business.

  • 5. Local Partnerships:

    Collaborate with local businesses, offices, and universities for bulk orders and catering services. Establishing partnerships can lead to regular orders for corporate events and office lunches.

  • 6. Events and Promotions:

    Participate in local events, food festivals, and cultural celebrations to increase brand visibility. Offer promotions and discounts during these events to attract attendees.

  • 7. Customer Reviews and Feedback:

    Encourage customers to leave reviews on platforms like Google, Yelp, and TripAdvisor. Respond promptly to both positive and negative feedback to demonstrate commitment to customer satisfaction.

  • 8. Employee Training:

    Train staff to provide excellent customer service, as positive interactions with customers can lead to word-of-mouth recommendations and repeat business.

  • 9. Menu Innovation:

    Continuously innovate the menu by introducing seasonal specials, limited-time offers, and unique items. Consider customer feedback and preferences when developing new dishes.

  • 10. Sustainable Practices:

    Highlight the company's commitment to sustainability and environmentally friendly practices. Promote the use of eco-friendly packaging and responsible sourcing of ingredients.

  • 11. Data Analytics:

    Utilize data analytics tools to gain insights into customer behavior, preferences, and ordering patterns. This data can inform marketing decisions and menu adjustments.

  • 12. Community Engagement:

    Actively engage with the local community by participating in charity events, sponsorships, and community initiatives. This can foster goodwill and enhance the brand's reputation. Porter’s 5 Model Analysis Threat of New Entrants: Low: The threat of new entrants is relatively low in the Indian vegetarian takeaway industry. Establishing a successful Indian restaurant with a diverse menu and consistent quality requires significant investment, expertise, and access to authentic ingredients. Rekdi Panipuri Ltd, with its existing presence and brand reputation, has a competitive advantage in this regard. Bargaining Power of Suppliers: Moderate: While there may be multiple suppliers for various ingredients, ensuring a consistent supply of authentic Indian spices and specialty items can be challenging. The bargaining power of suppliers for specific, unique ingredients may be moderate. However, Rekdi Panipuri Ltd can mitigate this by building strong relationships with key suppliers and exploring alternative sourcing options.

  • Bargaining Power of Buyers:

    Moderate to High: Customers have moderate to high bargaining power in the Indian vegetarian takeaway industry. They have various options and can easily switch to competitors based on factors like price, quality, and menu variety. Rekdi Panipuri Ltd must focus on delivering value, quality, and customer service to retain its customer base.

  • Threat of Substitutes:

    Moderate: There are potential substitutes in the form of other cuisines and dining options. However, the popularity of Indian vegetarian cuisine and the unique offerings of Rekdi Panipuri Ltd, such as its extensive menu and authentic flavors, mitigate the threat of substitutes to some extent. Competitive Rivalry: Moderate to High: The Indian vegetarian takeaway industry is competitive, with numerous local and national players. Competitive rivalry is moderate to high. Rekdi Panipuri Ltd faces competition from both local independent takeaways and well-established restaurant chains. To maintain a competitive edge, the company should focus on differentiation, quality, and marketing strategies.

  • BCG MATRIX

    Stars (High Market Share, High Market Growth): Rekdi Panipuri Ltd's main restaurant or flagship outlet, which has a high market share in its current location and is experiencing substantial market growth, can be categorized as a "Star." It's a profitable and growing part of the business that requires ongoing investment to maintain its strong position. Question Marks (Low Market Share, High Market Growth): New outlets that are part of the expansion plan to open 5-10 new locations can be considered "Question Marks." These outlets are in high-growth areas but have yet to establish a significant market share. They require investment and strategic efforts to capture a larger market share. Cash Cows (High Market Share, Low Market Growth): If Rekdi Panipuri Ltd has any well-established outlets with a high market share but operating in mature or slow-growth markets, these can be classified as "Cash Cows." They generate a steady stream of revenue but have limited growth potential. The focus here is on profit generation and cost management. Dogs (Low Market Share, Low Market Growth): Any business units or outlets with low market share in mature or stagnant markets can be categorized as "Dogs." These may be underperforming or struggling outlets that require careful consideration regarding their future viability and profitability.

  • SWOT ANALYSIS

    Strengths:

    Diverse Menu: Rekdi Panipuri Ltd offers a wide variety of 105 authentic Indian vegetarian dishes, catering to a broad range of tastes and preferences. Quality and Authenticity: The company emphasizes the use of quality ingredients and traditional recipes, ensuring the authenticity and flavor of its dishes. Established Presence: Rekdi Panipuri Ltd has been operating successfully for the past 7-8 months, achieving a turnover of around £1.2 million in its first year, indicating a strong start.
  • Unique Offering: There are limited Indian vegetarian takeaways like Rekdi Panipuri Ltd in the market, giving it a unique position to fill a gap in the industry. Digital Presence: The company has a Google presence, and its plans to develop a user-friendly website and mobile app for online orders and delivery services align with current customer preferences. Weaknesses: Limited Brand Recognition: Being relatively new in the market, Rekdi Panipuri Ltd may lack the brand recognition enjoyed by some established competitors. Single Location: Currently, the company operates from a single location in Wembley, which limits its geographical reach and customer base. Competitive Market: The Indian vegetarian takeaway market in the UK is competitive, with various local and national players vying for market share. Opportunities: Expansion: The company's plans to open 5-10 new outlets across the UK provide an opportunity to reach a wider audience and increase market presence. Growing Vegetarian and Vegan Trend: The increasing demand for vegetarian and vegan options in the UK presents an opportunity to capture a growing customer segment. Online Ordering Growth: The trend of online food ordering and delivery services is on the rise, offering a chance to tap into this digital market. Cultural Events and Festivals: Active participation in local cultural events and food festivals can enhance brand visibility and attract customers. Threats: Competition: Intense competition from existing Indian takeaways, vegetarian and vegan restaurants, and international fast-food chains could pose a threat to market share. Changing Consumer Preferences: Shifts in consumer preferences and dietary trends may impact the demand for certain dishes or types of cuisine. Supply Chain Disruptions: Any disruptions in the supply chain, especially for authentic Indian ingredients, could affect menu offerings and quality. Economic Factors: Economic downturns or fluctuations could impact consumer spending on dining out or ordering takeaways. Regulatory Changes: Changes in food safety regulations or health standards could require adjustments to business practices and additional compliance costs.

  • PESTEL ANALYSIS

    Political:

    Government Regulations: The food industry in the UK is subject to various regulations and standards related to food safety, hygiene, and labeling. Compliance with these regulations is essential to operate legally. Brexit Impact: Changes in trade regulations and import/export processes following Brexit may affect the supply chain and ingredient sourcing, potentially impacting costs and availability. Economic: Economic Conditions: Economic factors, including inflation, exchange rates, and economic stability, can affect consumer spending habits. Economic downturns may lead to reduced dining out or takeaway orders. Consumer Income: The disposable income of consumers plays a significant role in their dining choices. Economic prosperity can lead to increased spending on dining, while economic challenges may result in more budget-conscious choices. Social: Cultural Preferences: Understanding cultural preferences and dietary choices is crucial, as it influences the popularity of Indian vegetarian cuisine in the UK. Health and Dietary Trends: Consumers' growing interest in health-conscious and vegetarian/vegan diets presents an opportunity for Rekdi Panipuri Ltd to cater to these preferences. Technological: Digital Ordering: The growth of online food delivery platforms and mobile apps for ordering food has reshaped consumer behavior. Developing a user-friendly website and app is important to stay competitive. Environmental: Sustainability: Increasing awareness of environmental issues may influence consumer choices. Practices such as using eco-friendly packaging and sourcing sustainable ingredients can enhance the brand's image. Legal: Food Safety Regulations: Compliance with food safety and hygiene regulations is crucial for the business's operations. Any changes in these regulations can impact food preparation and handling. Employment Laws: Adhering to employment laws and regulations, including minimum wage and working hours, is essential to maintain a positive workforce and avoid legal issues. Licenses and Permits: Obtaining the necessary licenses and permits to operate a food establishment is a legal requirement. Intellectual Property: Ensuring that branding and menu names do not infringe on trademarks and intellectual property rights is important to avoid legal disputes.

  • MANAGEMENT & OPERATIONAL STRUCTURE

    Management Structure:

    CEO and Owner (Mr. A. Mehta): As the owner and CEO provides overall leadership, strategic direction, and decision-making for the company. He is responsible for setting the vision, mission, and long-term goals. Operations Manager: An experienced operations manager oversees the day-to-day functioning of all outlets. Their responsibilities include managing staff, inventory, and ensuring efficient operations. Marketing and Sales Manager: This manager is responsible for developing and executing marketing strategies, promotions, and customer engagement efforts. They work to increase brand visibility and drive sales. Head Chef: The head chef is responsible for menu development, food preparation, and maintaining consistent quality and authenticity in the dishes served. Finance Manager: The finance manager handles financial planning, budgeting, accounting, and reporting. They ensure financial stability and manage expenses, revenue, and financial growth. HR Manager: This role manages human resources, including recruitment, training, employee relations, and compliance with labor laws. They are responsible for maintaining a motivated and skilled workforce. IT Manager: The IT manager oversees the development and maintenance of the company's website, mobile app, and digital systems for online orders and customer engagement.
  • Operational Structure: Outlet Managers: Each outlet has its own manager responsible for its daily operations, including staffing, inventory management, and customer service. Kitchen Staff: This includes chefs, cooks, and kitchen assistants who prepare the food, maintain kitchen hygiene, and ensure consistent quality. Front-of-House Staff: Customer-facing staff, such as servers, cashiers, and hosts, ensure a positive dining experience for customers in dine-in outlets. Delivery Team: A dedicated team for delivery orders ensures timely and accurate deliveries to customers who order online or by phone. Supply Chain Management: A team manages the sourcing of ingredients, inventory control, and supplier relationships to maintain a steady supply of quality ingredients. Customer Support: A customer support team handles inquiries, complaints, and feedback from customers through various channels, including phone, email, and social media.

  • MILESTONES

    Short-Term Milestones (1-2 years): ● Opening New Outlets: Successfully open and operate the first 5-10 new outlets in strategically chosen locations across the UK. ● Revenue Growth: Achieve a targeted revenue growth rate of at least 30% per year for the next two years, consistent with the business plan. ● Website and Mobile App Launch: Launch a user-friendly website and mobile app for online orders and delivery, providing customers with a convenient and efficient ordering experience. ● Online Presence: Enhance the company's online presence through active engagement on social media platforms, regular email marketing campaigns, and positive customer reviews. ● Loyalty Program Implementation: Implement a customer loyalty program to encourage repeat business and customer retention. Mid-Term Milestones (3-5 years): ● Brand Recognition: Establish Rekdi Panipuri Ltd as a well-recognized brand in the Indian vegetarian takeaway industry in the UK. ● Sustainable Practices: Achieve sustainability goals by using eco-friendly packaging and sourcing a significant portion of ingredients from sustainable and ethical sources. ● Market Expansion: Expand beyond the initial 5-10 outlets by identifying additional growth opportunities in new regions or cities. ● Menu Diversification: Continue to innovate the menu with new dishes, seasonal specials, and unique offerings to keep customers engaged and interested. Long-Term Milestones (5+ years): ● National Presence: Establish a strong national presence with outlets in key cities and regions throughout the UK. ● International Expansion: Explore opportunities for international expansion, potentially in regions with a strong demand for Indian vegetarian cuisine. ● Community Engagement: Develop strong ties with local communities, participate in cultural events, and become an active contributor to the areas where the outlets are located. ● Sustainability Leadership: Become a recognized leader in sustainability within the food industry by adopting and promoting eco-friendly practices. ● Profitability: Achieve sustainable profitability while maintaining quality and customer satisfaction. ● Franchise Development: Consider the possibility of franchising the brand to expand more rapidly while maintaining quality control.

  • FINANCIAL PROJECTIONS

Address

105 Meena Bazaar Ealing Road, Wembley HA0 4BP

02082483859

rekdipanipuri147@gmail.com

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